When a multinational firm has a dominant market share and above average profitability in one of its geographic markets, often its home market, that market is called its home market advantage O competitive advantage O competitive advantage of nations O profit sanctuary O haven When a multinational ...

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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International Marketing And Export Management

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