Question: When a person makes a decision by defining a problem, identifying goals, weighting the importance of each goal, considering all possible actions, rating each action

When a person makes a decision by defining a problem, identifying goals, weighting the importance of each goal, considering all possible actions, rating each action based on how well it will meet objectives, and determining an optimal decision, he or she is using a method of decision making based on _____ .

a. a heuristic

b. intuition

c. satisficing

d. the theory of rational choice

Eric may use the preceding decision-making process if he:

Cannot assign measures to the effectiveness of different options

Has enough time to conduct a thorough analysis of the objectives importance

Lacks access to information about possible courses of action

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