Question: When a prospective client asks for case studies and references from other companies who are using your product, they are asking: Do I need

When a prospective client asks for case studies and references from other companies who are
using your product, they are asking:
"Do I need what you offer?"
"Why shouldn't I worry?"
"What is the cost/benefit equation?"
"Do I want what you offer?"
When a prospective client asks for case studies and references from

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