When a sport marketer targets a certain population based on the reasons that those consumers engage with the product, such as the opportunity to socialize or the chance to relieve stress, what sort of segmentation is the marketer using?

When a sport marketer targets a certain population based on the reasons that those consumers engage with the product, such as the opportunity to socialize or the chance to relieve stress, what sort of segmentation is the marketer using?

product benefits

product usage

state$-$of$-$mind

state$-$of$-$being