When a university began thinking about offering more part$-$time degrees, it used primary data to get potential students' attitudes and intentions. What is the most likely reason for using primary data?

$$This information was already freely available to all interested parties.

$$The value of the research is unrelated to sample size.

$$It will benchmark consumers' interest in grading equipment.

$$The information can be collected quickly and at low cost.

$$The information will fit the university's needs exactly since it will be collected specifically for this study.