Question: When Amazon entered India's market with the Amazon Echo it changed the Echo's virtual assistant Alexa's voice to be able to converse in Hinglish. Although

When Amazon entered India's market with the Amazon Echo it changed the Echo's virtual assistant Alexa's voice to be able to converse in Hinglish. Although many Indian's understand both English and Hindi, they feel more comfortable with an Alexa who sounds like them. This is an example of

________.

product invention

straight product extension

product adaptation

product augmentation

communication adaptation

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