When analyzing a firm from a marketing perspective, it is appropriate to conduct a SWTO analysis. In this case we are looking at the Strengths, Weaknesses, Threats, and Opportunities of the Marketing Mix. Perform a SWTO $($Marketing perspective$)$ for Starbucks retail locations. The marketing perspective of the SWTO is performed using the $4$ P$\text{'}$s$.$ Be thorough.

Rubric:

Marketing Mix Strengths, Weaknesses, Threats, and Opportunities:

$15-$ Who are the Target Customers? Analyze and develop a clear description of the characteristics associated with the Target Market

Analyze each component of the Marketing Mix in terms of a SWOT.

$10-$ Product $/$ Service $-$ Analyze and develop a clear description of the characteristics associated with the Product$($s$)/$ Service$($s$)($you may bullet point$),$ brand, varieties, etc...

$10-$ Place $($Distribution$)-$ identify the strengths of Starbucks' distribution

$10-$ Price $-$ what do customers exchange in order to obtain the greatest value $($you may bullet point$)$

$10-$ Promotion $-$ how does Starbucks promote themselves? What various channels ad what is the message that they are currently to drive their current promotional efforts? $($you may bullet point$)$

$15-$ Differentiation $-$ what makes Starbucks stand out away from their competition

$15-$ Positioning $-$ what is the unique image that Starbucks portrays in the customers' minds

Include citations for any information that you obtain from outside sources.