When approaching the task of creating a better fit between strategy and culture, managements first step should be to

A. Sit down with other senior managers and draw up a set of action steps to modify the culture

B. Design a plan for cultural change and select a team of key employees to lead the culture change effort

C. Conduct an employee survey to determine the organizations culture norms, current attitudes, and degree of satisfaction with the status quo

D. Identify which aspects of the present culture are supportive of good strategic execution and which ones are not