When Arm$$ & Hammer discovered that some consumers used its baking soda as a refrigerator$$ deodorant, it launched a heavy promotion campaign focusing on this use and succeeded in getting half the homes in the United States to adopt it$.$ This was an example of promoting$\_\_\_\_\_\_\_\_$ to increase market demand.

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Part $1$

A$.$

product development

B$.$

new ways to use the brand

C$.$

increased usage amounts

D$.$

flanker brands

E$.$

geographic expansion