When asked "What are the three most important things in retailing?" many retailers respond, "Location, location, location!" Store location is one of the most important decisions a retailer can make. First, location is typically one of the most influential considerations in a customer's store$-$choice decision. Secondly, location decisions also have strategic importance because they can be used to develop a sustainable competitive advantage. Finally, location decisions are risky because of the substantial investment and long$-$term commitment.

Many types of locations are available for retail stores, each type with its own strengths and weaknesses. Match the characteristic to the retail location.