When assigning CPM weights in an analysis for$$ Southwest, what is the best$$ approach?

A$.$

Assign weights that are of equal value.

B$.$

Assign weights to factors relative to how important they are to other factors for success in the transportation industry.

C$.$

Assign weights only to markets and resulting factors Southwest serves.

D$.$

Assign weights to factors relative to how important they are to other factors for success in the airline industry.