Question: When Bezos began exploring the possibilities for starting an internet retailing business, he considered more than 20 categories of products for his venture. He eventually

When Bezos began exploring the possibilities for starting an internet retailing business, he considered more than 20 categories of products for his venture. He eventually settled on books. Discuss why Bezos chose to start an online book retailing venture. In your discussion, outline the advantages that an internet book retailer has compared to a brick-and-mortar book retailer. Also, outline why books were particularly suited for internet retailing compared to other types of products such as nails/screws or furniture.

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