Question: strategic management Example question 1 When Bezos began exploring the possibilities for starting an internet retailing business, he considered more than 20 categories of products

strategic management Example question 1 When

strategic management

Example question 1 When Bezos began exploring the possibilities for starting an internet retailing business, he considered more than 20 categories of products for his venture. He eventually settled on books. Discuss why Bezos chose to start an online book retailing venture. In your discussion, outline the advantages that an internet book retailer has compared to a brick-and-mortar book retailer. Also, outline why books particularly suited for internet retailing compared to other types of products such as nails/screws or furniture. You have a maximum of 2 pages at your disposal so plan and structure your answer carefully. were 90

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