Question: When Bic introduced a new product called Parfum Bic ( Bic Perfume ) , the company became preoccupied with the product and lost sight of

When Bic introduced a new product called Parfum Bic (Bic Perfume), the company became preoccupied with the product and lost sight of underlying customer needs. This is an example of the company's ____________.
Group of answer choices
marketing concept
marketing myopia
cognitive dissonance
decision to focus on "true friends"
selling myopia

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