Question: Question 1 8 1 pts When Bic introduced a new product called Parfum Bic ( Bic Perfume ) , the company became preoccupied with the

Question 18
1 pts
When Bic introduced a new product called Parfum Bic (Bic Perfume), the company became preoccupied with the product and lost sight of underlying customer needs. This is an example of the company's
cognitive dissonance
selling myopia
decision to focus on "true friends"
marketing myopia
marketing concept
Question 18 1 pts When Bic introduced a new product called

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