When Budweiser involved a transgender influencer in its marketing campaign, sales drops were found in some state markets, where a broader backlash against transgender rights took center stage, even though the companys stock price remained relatively stable.Here is a hypothetical scenario: You are a brewing companys chief marketing officer ($($CMO).$).$ The marketing managers who are working with you are proposing similar inclusive marketing by launching your own rainbow bottles as Budweiser did. Their rationale is that you start this marketing campaign in order to take the leadership and exert a positive impact on society.However, some regional managers disagree with the marketing managers.

Those regional managers suggest that you should consider the diverse voices regarding this "inclusive" marketing campaign; otherwise, you will see a similar sales drop in their region to what Budweiser experienced.What would you do?$?$ Why? Explain based on the goal of business and the social impact and ethics of business. 

Answer rating: 100% (QA)

This question calls for a response that encompasses both business strategies and ethical considerations As the CMO of a brewing company I have differe... View the full answer