Question: When buying products consumers follow a consumer decision-making process. According to McDaniel, Lamb and Hair (2013, p. 186) the consumer decision- making process is a

When buying products consumers follow a consumer decision-making process. According to McDaniel, Lamb and Hair (2013, p. 186) the consumer decision- making process is "a five-step process used by consumers when buying goods or services" that identifies and evaluates choice options. - Describe (or imagine!) a purchase in which you were highly involved, and which required extended decision-making e.g., car, computer, TV. - Explain your purchase decision-making process for that particular product/service. Hint_make sure you include the five-step purchase decision process we studied in chapter 5. Word limit: at least 450 words

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