Question: When calculating ad-stock values, for the TV channel, using the input data of monthly TV spending , which one of the following statements is correct?

When calculating ad-stock values, for the TV channel, using the input data of monthly TV spending , which one of the following statements is correct? Higher spending every month (higher value every month) will lead to a higher value of the TV ad-stock variable If the TV spending every day is non-zero, we should not use the ad-stock variable, as the ad-stock variable is only useful when somedays the ad spending , for some t The possible value of is >1 None of the above

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