Question: When calculating the predicted likelihoods for a new observation, how did we know to use Yes = 1 and No = 0 as the values

When calculating the predicted likelihoods for a new observation, how did we know to use Yes = 1 and No = 0 as the values for our dummy variables (reachout, card, and nonpub)?

Group of answer choices

A the most common option is always 1

B the baseline (No) is always 0

C it has to be alphabetical

D 'Yes' has 1 more letter than 'No'

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