Question: When Chaldal started in 2013 it picked up items from local stores instead of carrying its own stock. The lack of control over inventory, however,

When Chaldal started in 2013 it picked up items from local stores instead of carrying its own stock. The lack of control over inventory, however, turned off customers. However, Chaldals current business model centers around warehouses that are relatively small (about 5,000 to 7,000 square feet each), but still enable it to carry much more items than brick-and-mortar retailers. It uses a cloud-based inventory system that allows users to see what items are available in real-time making the company worth more than BDT2000 crore. Suppose Chaldal is now planning to enter into the Sri-Lankan market. Now answer the following:

1) What equity arrangement it should follow to control the supply chain in this new market? 2) What equity arrangement it should follow for initial growth in this new market?

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