When characterizing "consumer style," or how a consumer approaches the purchase and consumption experience, German consumers were more ________ and less ________ than their counterparts from the United States, the United Kingdom and France.

1. brand-loyal; likely to seek variety

2. brand-loyal; price sensitive

3. likely to seek variety; brand-loyal

4. price sensitive; brand-loyal

5. likely to seek variety; likely to seek information

   The study that identified intra-country segments with respect to how a country's citizens view global brands characterized ________ as the individuals who evaluate global brands the same way they evaluate local brands.

6. Global Zealots

7. Antiglobals

8. Global Agnostics

9. Global Citizens

10. Global Dreamers

11. The study that identified intra-country segments with respect to how a country's citizens view global brands characterized ________ as the individuals who view global brands as quality products and are not particularly concerned about the social responsibility issue.

12. Global Zealots

13. Global Citizens

14. Antiglobals

15. Global Dreamers

16. Global Agnostics