Question: When choosing a strategy, strategic planners decide on a core idea about how the organisation can best compete in the marketplace. The choice of a

When choosing a strategy, strategic planners decide on a core idea about how the organisation can best compete in the marketplace. The choice of a strategy depends on an organisation's strengths and weaknesses as well as opportunities and threats. Should an organisation decide that it wants to grow the business to ensure sustainable profitability, it can consider internal growth strategies. Critically discuss internal growth strategies under the headings of: Concentration growth strategy Market development strategy Product development strategy Innovation strategy

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