When Cirque de Soleil blurred the lines between circus and theater, they became extremely successful in a declining circus industry, trampling circuses with longer histories and great traditions. Reducing costs $($no expensive tigers and elephants$)$ while simultaneous increasing value to customers who are more sophisticated than the traditional circus crowd $($better music, special effects, sex appeal, teeming and storytelling$)$ led to unprecedented success. What strategy did Cirque de Soleil pursue?

Multiple Choice

Blue Ocean Strategy

Red Ocean Strategy

Overall Differentiation

Cost Advantage