Question: When Coca - Cola introduced Coke Zero to the market, health - conscious consumers in the traditional Diet Coke segment switched to Coke Zero. Rather

When Coca-Cola introduced Coke Zero to the market, health-conscious consumers in the traditional Diet Coke segment switched to Coke Zero. Rather than real sales growth, Coca-Cola simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy called:

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