Question: When Colgate introduced Colgate Zero, a naturally - flavored, vegan toothpaste, its creative strategy was to elaborate on the attributes and key benefits of the

When Colgate introduced Colgate Zero, a naturally-flavored, vegan toothpaste, its creative strategy was to elaborate on the attributes and key benefits of the new product. This is an example of __________.
an informational appeal
reminder advertising
persuasive promotion
a transformational appeal

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