When companies develop new products, there is a process from getting it into the hands of customers. This process, called the New Product Development Process, is pretty important in the marketing world.

This week, I would like you to pretend you are the Hershey's Company. You need to develop a new product to be ready to be on the shelves within one year.

hershey brand logos

For your submission, I would like you to complete a write up detailing your plan for going through the new product development process and getting it into the hands of the customers. Don't forget to thoroughly describe what your new product idea is$!$ Please use headings for each step in the process and then describe how you would go through that step using the new product from Hershey's