When companies practice Corporate Social Responsibility, they strive to do business ethically and manage a triple bottom line of people, planet and profit. Find an article in a business journal about a company that demonstrated sustainability principles while introducing a new product. What did the company do well? Do you think this helped the company produce a competitive advantage? Why or why not? If you were the company president, what other sustainability initiatives would you recommend? Be sure to cite your article in your reference section.