Question: When companies use q , , they are identifying distinct groups of consumers based on needs, wants and purchasing behavior. This differs from q ,

When companies use q,, they are identifying distinct groups of consumers based on needs, wants and purchasing behavior. This differs from q,
q, which looks for parallels that cross national borders.
a. pluralistic intermarkets; cross-cultural exchanges
b. global biometrics and tracking agents; brand loyalty between sectors
c. market segmentation; intermarket segment
d. typecast consumers; forecast parameters
 When companies use q,, they are identifying distinct groups of consumers

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