Question: When companies use q , , they are identifying distinct groups of consumers based on needs, wants and purchasing behavior. This differs from q ,
When companies use they are identifying distinct groups of consumers based on needs, wants and purchasing behavior. This differs from
which looks for parallels that cross national borders.
a pluralistic intermarkets; crosscultural exchanges
b global biometrics and tracking agents; brand loyalty between sectors
c market segmentation; intermarket segment
d typecast consumers; forecast parameters
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