Question: When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy Multiple Choice is a much more effective means

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy
Multiple Choice
is a much more effective means of meeting consumers' individual needs.
is more profitable since a firm can charge the new segments higher prices without changing the product.
creates greater savings in production costs.
has significantly higher distribution costs.
is a more effective way of meeting organizational objectives.
When compared to a multiple products, multiple market segments strategy, a

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