When conducting a diversification analysis, the quadrant that identifies strategies that will increase sales of a current product to a current market is called:

	a.	Market penetration
	b.	Product development
	c.	Market development
	d.	Diversification

2. When a store starts limiting the options that consumers are able to pick from, they are interfering with a consumer's_______:

	a.	Right to safety
	b.	Right to be informed
	c.	Right to choose
	d.	Right to be heard

3. When conducting a diversification analysis, the quadrant that identifies a brand-new product that can be developed and pitched to a new market is called:

	a.	Market penetration
	b.	Product development
	c.	Market development
	d.	Diversification