QUESTION 9

• When conducting a diversification analysis, the quadrant that identifies a brand-new product that can be developed and pitched to a new market is called:

	a.	Market penetration
	b.	Product development
	c.	Market development
	d.	Diversification

QUESTION 10

• A company's core competencies are what a company does best and what distinguishes the company from the competition. True False

QUESTION 11

• Consumers always engage in every step of the consumer decision making process no matter what product they are purchasing True False