Question: When conducting a SWOT analysis, managers should begin with the MACRO- environment anaysis, then move to the MICRO-environment analysis followed by the internal analysis. What

When conducting a SWOT analysis, managers should
When conducting a SWOT analysis, managers should begin with the MACRO- environment anaysis, then move to the MICRO-environment analysis followed by the internal analysis. What is the logic behind this order and why do many managers/students get the order wrong

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