Question: When conducting a SWOT analysis, managers should begin with the MACRO-environment anaysis, then move to the MICRO-environment analysis followed by the internal analysis. What is

When conducting a SWOT analysis, managers should begin with the MACRO-environment anaysis, then move to the MICRO-environment analysis followed by the internal analysis. What is the logic behind this order and why do many managers/students get the order wrong? Identify 2 ways in which managers within small companies may conduct enviromental scanning. Explain how this technique adds value to strategy development. Do not use any scanning method previously posted by another classmate

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