When conducting an environmental scan, in the third step, you should undertake the following activity/activities: gather data
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Question:
When conducting an environmental scan, in the third step, you should undertake the following activity/activities:
gather data and information
evaluate and implement alternatives
gather data and information, conduct competitive reviews, cluster information into facts and trends
brainstorm
brainstorm, and evaluate and implement alternatives
Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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