Question: When considering control of information, over which communications area does the brand have the most control? Both are equally able to be controlled by the

When considering control of information, over which communications area does the brand have the most control?

  1. Both are equally able to be controlled by the brand.
  2. Both are largely out of the control of the brand.
  3. Traditional media (TV, magazine, radio, billboards)
  4. Social media (FB, Insta, TikTok, Blogs, Twitter)

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