Question: When considering new menu items, chefs at The Elm restaurant ask themselves, What would Brittany think? Brittany is a fictional character representing a 2 5

When considering new menu items, chefs at The Elm restaurant ask themselves, "What would Brittany think?" Brittany is a fictional character representing a

25

45

year

-

old educated, upper

-

income women who rarely watch television but read a lot. "Brittany" represents The Elm's primary

Group of answer choices

internal strength.

positioning strategy.

strategic business unit.

target market segment.

sustainable competitive advantage.

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