Question: When considering the new - product development process, which of the following statements is true of idea screening? It involves getting consumer reactions to visual

When considering the new-product development process, which of the following statements is true of idea screening?
It involves getting consumer reactions to visual representations of a proposed product.
It eliminates ideas that are inconsistent with an organization's new-product strategy.
It involves making cosmetic or functional changes to existing products.
It calculates preliminary figures for demand, cost, sales, and profitability.
When considering the new-product development process, which of the following statements

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