Question: hen considering the new - product development process, which of the following statements is true of screening It calculates preliminary figures for demand, cost, sales,

hen considering the new-product development process, which of the following statements is true of screening
It calculates preliminary figures for demand, cost, sales, and profitability.
It involves getting consumer reactions to visual representations of a proposed product.
It involves making cosmetic or functional changes to existing products.
It eliminates ideas that are inconsistent with an organization's new-product strategy.
hen considering the new-product development process, which of the following statements

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