Question: When considering the new - product development process, which of the following statements is true of sereening? It calculates preliminary figures for demand, cost, sales,
When considering the newproduct development process, which of the following statements is true of sereening?
It calculates preliminary figures for demand, cost, sales, and profitability.
It involves making cosmetic or functional changes to existing products.
It eliminates ideas that are inconsistent with an organization's newproduct strategy.
It involves getting consumer reactions to visual representations of a proposed product.
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