Question: When consumers are highly involved in a purchase and perceive significant differences among brands, it is termed as: a . Dissonance - Reducing Buying Behavior

When consumers are highly involved in a purchase and perceive significant differences among brands, it is termed as:
a. Dissonance-Reducing Buying Behavior
b. Complex Buying Behavior
c. Variety-Seeking Buying Behavior
d. Habitual Buying Behavior
When consumers are highly involved in a purchase and perceive significant

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