Question: when consumers are presented with a specific stimulus in an environment that catches their eye, how do they determine what it means to them? a)

when consumers are presented with a specific stimulus in an environment that catches their eye, how do they determine what it means to them?

a) they recall previous learning and experiences and assumed that stimulus has the same meaning if there are similarities

b) they scan their memories for similar knowledge from previous experiences and combined this information with their expectations

c) they look for others' cues around the stimulus to derive the meaning

d) they apply meaning based on their needs and beliefs

CONSUMER BEHAVIOR IS THE SUBJECT

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