Question: When consumers select smart phones, they often consider a number of factors such as price, display, audio quality, and text messaging. These factors are the

When consumers select smart phones, they often consider a number of factors such as price, display, audio quality, and text messaging. These factors are the typical

for smart phones in such a process.

value propositions

evaluative criteria

core benefits

quality considerations

consideration sets

When consumers select smart phones, they often consider a number of

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