Question: When creating a positioning map or perceptual map, it is important to: Question 5 Answer a . Set a clearly pricing strategy so that price

When creating a positioning map or perceptual map, it is important to:
Question 5Answer
a.
Set a clearly pricing strategy so that price can be compared to competitors.
b.
Determine how the company wants the product or brand wants to be perceived.
c.
Discover the perceptions in the minds of potential customers regarding the brand or product.
d.
Discover the perceptions in the minds of competitors regarding the brand or product.

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