Question: When creating group maps to identify strategic groups within an industry, which combination of variables is commonly used to capture the diverse competitive approaches and

When creating group maps to identify strategic groups within an industry, which
combination of variables is commonly used to capture the diverse competitive
approaches and market positions of rival firms?
a. Degree of service o^ered and distribution channels.
b. Geographic coverage and degree of diversification into other industries.
c. Price range and degree of vertical integration.
d. Product-line breadth and distribution channels

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