Question: When creating value and determining where to price goods and service often a competitive analysis is warranted. A competitive analysis is a where you look

When creating value and determining where to price goods and service often a competitive analysis is warranted. A competitive analysis is a where you look at major competitors in the same market. The analysis includes a review of their products, sales and even marketing strategy. By doing this you can position your company to offer better products or better pricing. Choose two companies in the same industry and conduct a competitive analysis.

Discuss what each company is doing right.
Discuss what each company can improve upon.
Choose one product from each company and compare the product in terms of pricing and quality.
State why you think one company is superior to the other and why.

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