Question: When determining the positioning for a brand, a rm must consider many factors. Which of the following is not important for a company to consider

When determining the positioning for a brand, a rm must consider many factors. Which of the following is not important for a company to consider when developing their brand positioning?

a. analyzing the competition

b. analyzing consumer preferences

c. assessing the company's ability to deliver on the positioning

d. assuring that no other brands currently exist in the category

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