When developing a marketing strategy for a company that had recently acquired a group of four nursing homes, GPS Marketers met w information about what services families could expect when they placed a loved one in one of the homes. The decision to do so is neve loved ones will be respected and treated well, that the home has the right kind and amount of health care staff, and that the home is GPS$\text{'}$s research showed that the nursing homes provided excellent care and that all areas were designed to have a welcoming atmosphe families and friends to gather to visit with the clients. The marketing team also gathered anecdotal information and recommendations facilities and care given. How can GPS design an effective campaign based on the information they have gathered? Provide a compelling narrative in the marketing campaign that aligns with what other nursing homes have done in their m expectations are met Focus on all the benefits of the nursing homes and the compelling reason why they are excellentbut also acknowledge the there because being truthful and transparent builds customer trust and loyalty Provide detailed information in a campaign that will require customers to spend extra time delving into the and featu decisionbecause the informed consumer is the satisfied consumer Raise the cost of living at the nursing homes to help customers understand that it is an investment in quality of living, then us beyond what they originally planned