Question: When developing a new product, the organisation needs to go through a number of stages. You have been appointed as the Marketing Manager at Coco

When developing a new product, the organisation needs to go through a number of stages.
You have been appointed as the Marketing Manager at Coco-Cola and need to introduce a new
product in the beverages category. Explain how you would go about managing the development
process. Include each step in your discussion

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