Question: When developing a promotional plan, a company should before establishing the communication objectives. A . identify the target audiences 3 . allocate the marketing communication

When developing a promotional plan, a company should before establishing the communication objectives.
A. identify the target audiences
3. allocate the marketing communication budget
C. determine the marketing communication budget
D. evaluate the effectiveness of the communication program
E. design the promotion mix
When developing a promotional plan, a company should before establishing the

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