Question: When developing a promotional plan, a company should q , before establishing the communication objectives. q , A . allocate the marketing communication budget B

When developing a promotional plan, a company should q, before establishing the communication objectives. q,
A. allocate the marketing communication budget
B. determine the marketing communication budget
C. evaluate the effectiveness of the communication program
D. identify the target audiences
E. design the promotion mix
When developing a promotional plan, a company should q, before establishing

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